Onpage SEO and schema
If you are serious about onpage seo and schema, you should check this out..
When I do onpage seo, I use https://schemawriter.ai and run a report for the target keyword. It builds out the entire advanced schema, but it also scrapes and finds and sorts all top10 competitors entities.
An entity is a special keyword that has a Wikipedia page. Its important, because Google uses Wikipedia to train its knowledge graph.So if you have entities in your content, Google knows, without a doubt, what your content is about.
In the Entities report, schemawriter shows all your entities, the competitions, and also the entity gap. This means, you can directly see what entities your competition is using, and you are not..
We also find a special category "Additional entities".. We search google this way: keyword + wikipedia In this way, we find entities that google directly shows in their search page that are important.. Check it out in the screenshot..
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